Website design for Dallas small businesses - ready today

The Metroplex is a dozen cities

DFW is not one place in a customer's head. Someone in Plano searches "Plano", someone in Oak Cliff searches "Oak Cliff", and Fort Worth is its own world. Irving, Garland, Arlington, Frisco, McKinney, Richardson, Mesquite, Grand Prairie - each is a separate set of local searches, and Google matches businesses to them by what their sites say.

So name the city and the part of town you are in, and if you drive to customers, list the cities you actually cover. A roofer, an HVAC company or a cleaning crew that says "we serve Frisco, Allen and McKinney" in plain text shows up where a vague "serving DFW" does not.

How an independent business beats the chains online

Franchises have big budgets but generic pages. Your advantage is being specific and real: the owner's name, photos of your actual shop and crew, the exact services you are good at, the neighborhood you have worked in for years. Customers comparing three results on a phone respond to that, and Google's local results reward pages that clearly match a place and a service.

What DFW customers want to see

• the city you are in and the cities you serve
• after-storm services spelled out if you do them - hail, roof, glass, tree work
• prices or starting prices, and whether estimates are free
• photos of your real jobs and your real team
• a call button and a quote form that work in one tap