Website design for Houston small businesses - ready today

In a city this big, "near me" is everything

Houston has no single downtown that everyone drives to. People pick a mechanic in Gulfton, a taquería on Long Point, a nail salon in Katy or a plumber in Pasadena because they are close. When someone searches "near me" or adds their side of town, Google looks for businesses that clearly say where they are and which areas they cover.

That is why a Houston business site should name its neighborhood, the nearby areas it serves and, for trades that drive to the customer, the ZIP codes or suburbs it covers - Sugar Land, Pearland, The Woodlands, Cypress, Baytown. Written as text, not hidden in an image, and matched with your Google Maps listing.

English, Spanish, and more

Houston is one of the most diverse cities in the country, and a large part of it shops and searches in Spanish. A bilingual site lets a family in Magnolia Park and a commuter from Memorial read the same page in their own language. If your customers along Bellaire Boulevard or in Sharpstown mostly speak another language, the site can say so plainly - "we speak Vietnamese" is a reason to call.

Things Houston customers check before they call

• whether you are open today - and a clear note when weather or a storm changes your hours
• the address and parking, because nobody here walks to you
• whether you come to them, and how far you drive
• prices or starting prices for the common jobs
• a call button that works with one tap from the truck or the car